Over 40 companies have signed a pledge to eliminate plastic pollution for the next seven years.
Companies including Coca-Cola and Asda, as part of the pact, promised to honor pledges for cutting plastic pollution such as eradicating single-use packaging through better design. They collaborated with the government, trade associations, and campaigners for the UK Plastics Pact.
Meanwhile, other companies such as Procter and Gamble and Marks and Spencer promised to make their packaging as compost material by 2025.
A sustainability campaign group, the pact is a once in a lifetime opportunity to “rethink plastic both to make use of its value and to stop its damage to the environment.”
WRAP Chief Executive Marcus Gover said that it would require a “whole scale transformation of the plastics system” which could be achieved by bringing together all links in the chain under a shared commitment to act.
The pledges include eliminating single-use packaging, recycling and making plastic packaging as compost, making sure that 70 percent of plastic packaging is recycled or composted, and that 30% of plastic packaging should include recycled materials.
Environment Secretary Michael Gove said that the government along with the businesses and the public had to work together to fight plastic. He added that he is also delighted to see many companies join the pact and hopes that others will follow.
The pact was highly praised by environmental groups who have been critical of businesses failing to design packaging by using recycled products. They also said that measures by the government are also needed to make sure the pledges are met.