Online streaming service company Hulu announced during its upfront event in New York that they have just reached 20 million subscribers. The subscriber count increased by 18 percent since the end of 2017 and it includes Hulu’s live-TV package and standalone on-demand service.
To intensify its rivalry with Netflix, Hulu secured a multi-year deal with DreamWorks Animation which gave them exclusive U.S. streaming rights for the studio’s library titles, new releases to start in 2019, and further original series in 2020.
The deal is Hulu’s most significant recorded deal for kids and family programming. DreamWorks’ partnership with Hulu also signified the end of the animation studio’s five-year partnership with Netflix.
Under their agreement, Hulu will become the exclusive streaming site for future theatrical releases starting in 2019. It will also expand Hulu’s array of films from the animation studio.
Hulu also announced that it would begin selling dynamically inserted ads in their Live TV service starting in the second quarter of 2018.
Despite a margin from rival company Netflix regarding subscribers, Hulu still believes that their live TV and streaming VOD will give them a unique position in the market.
CEO Randy Freer, Hulu is the complete TV experience for consumers because it offers both live and on-demand programming and more consumer choice.
Time spent watching Hulu increased by 60 percent over the past year, which was boosted by the virtual pay TV service which offers over 50 channels. The company also reported that 78 percent of viewing takes place on internet-connected TVs.